
Square DC
A studio reveal built around 3D forms, film and a digital world.
04 / Motion & launch films
We create motion design, 3D visuals and launch films that extend a brand’s character. From a moving identity to a product reveal, the work connects the visual language with a story and a place to watch it.
Discuss your projectThe starting point
A film for a launch stage and an animation inside a website have different jobs. We start with the message, viewing context and available assets. That defines the pacing, format and level of detail. Motion can be part of a wider identity and website brief, or a focused piece with its own creative direction.
Built around your brief
The deliverables are agreed for your project. Here are the parts we can bring together.
Define the central idea, visual references and sequence of moments before production.
Explore how the mark, typography and graphic language move as part of a recognisable brand.
Develop the objects, materials and scenes needed for the agreed creative direction.
Prepare the film and agreed versions for their intended screens, placements and aspect ratios.
In practice
How we approach it
Share where the work will appear, who will see it, the message and the assets already available.
Develop the sequence and visual direction, then review the motion through agreed production stages.
Refine the final piece and prepare the scoped formats. Additional cutdowns, versions and web implementation are agreed as part of the brief.
Before we begin
Yes. A shared visual direction helps the identity, website and moving assets feel connected. We agree where motion adds value and what each format needs.
Include the audience, message, intended placement, target duration, aspect ratios, existing assets and target date. A reference film can help explain the direction, but the work should have its own idea.
Versions and cutdowns can be included in the scope. Specify the placements early so composition, timing and delivery can account for them.