01 / Brand identity

A brand with a point of view.

KURO KOKORO is an independent branding agency working with startups and growing businesses in India. We connect the idea behind a business to its identity, then carry that identity into the places people encounter it.

Discuss your project

The starting point

For a first launch, a clearer direction or a business that has outgrown its identity.

A startup brand needs to explain what makes the business worth paying attention to. A logo is one part of that. The words, typography, colour, imagery and applications need to tell the same story. We start with what you are building, who it is for and where the identity needs to work.

Built around your brief

What the work
can include.

The deliverables are agreed for your project. Here are the parts we can bring together.

01

Positioning & direction

Clarify the audience, the central idea and the character the brand should express.

02

Visual identity

Develop the mark, typography, colour palette and graphic language as one connected system.

03

Brand applications

Apply the identity to the touchpoints in your brief, such as a website, presentation, print or launch materials.

04

Guidelines & handover

Document how the identity works so the next presentation, page or campaign still feels like the same brand.

In practice

See it in the work.

All projects

How we approach it

A shared direction.
A considered process.

  1. Find the idea

    Share your business context, existing material and references. We define the design problem and agree the scope.

  2. Build the language

    Explore a creative direction and develop it across real applications, with feedback at the agreed stages.

  3. Carry it through

    Refine the system and prepare the agreed files and guidance for rollout. Website and motion work can be scoped alongside it.

Before we begin

A few useful answers.

Can you help with a startup’s first brand?

Yes. A first identity can start with the core mark and visual language, then extend into the website and launch assets you need. Tell us what is already decided and what still needs to be shaped.

Can you work with an existing identity?

Yes. A refresh can preserve recognisable elements while resolving gaps in the system. The brief should identify what must stay and where the current identity stops working.

What does a branding project cost?

The scope depends on the strategy, number of applications and rollout requirements. Send the business context, deliverables, target date and budget range so we can discuss an appropriate brief.