Aven

Brand identity and digital experience for a consultancy built around people.

Identity · Strategy · Motion · Digital

Project notes

Aven connects business strategy with the people who make change happen. A geometric wordmark gives the identity a clear, distinctive signature. Clear blues, warm ivory and vivid accents carry that idea through editorial layouts, imagery and motion.

AVEN / A CLEARER PERSPECTIVE

Clear thinking. Forward movement.

COMPACT SIGNATURE

Drawn from the wordmark.

THE WORDMARK IN REVERSE

Strategy. People. Change.

SMALL APPLICATIONS

150 px / 95 px

CobaltAzureOrangeTurquoiseMagentaIvory

Colleagues discussing ideas and reviewing documents

See people.
See possibility.

Strategy & transformation

Two colleagues reviewing a document together

What we believe

Better businesses
begin with
better questions.

Get closer to the people.
See the whole picture.

See the whole picture.

Headlines / A warm, editorial voice

Lora

Perspective changes everything.

Editorial headlines

Body / Clarity in every conversation

DM Sans

Clear thinking. Open conversation. Lasting change.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Cobalt

#0052E8

Orange

#FF8C00

Ivory

#FFF1DC

Magenta

#A900C4

Turquoise

#29C6B4

Azure

#009AFA

Good change starts
with a conversation.

Paper-cut illustration of three people discussing an idea around a table

Make room
for what’s next.

Paper-cut illustration of two people building a path together

A brand
with people
at its heart.

Identity guidelines / 01

Wordmark & symbol / 02

Colour

A warm point of view / 03

Type with
feeling.

AaLora & DM Sans / 04

People in focus / 05

Clear at every scale / 06

A human touch / 07

See more.
Move forward.

In application / 08

THE IDENTITY IN USE

A clear
point of view.

Colour balance

Cobalt55%Orange20%Azure12%Turquoise8%Ink5%

AVEN / WORKFORCE OUTLOOK

The forces
reshaping business.

Employers expecting these technologies to transform their business by 2030.

An attentive discussion between colleagues

AVEN PERSPECTIVES / 01

The human
side of change.

STRATEGY / 01

See the
next move.

Monoprint illustration of two people looking through an open frame

AVEN / PERSPECTIVES

Look at it
differently.

A clear language.

Simple ideas, simply drawn.

Perspective

People

Strategy

Growth

Connection

Conversation

Change

Insight

9:41▮▮▮ ▰

☰

Business moves
with people.

Strategy, organisation and transformation. A clearer way forward.

Explore our expertise

9:41▮▮▮ ▰

STRATEGY

A wider view.
A clearer
next step.

Connect the big picture with the decisions that move you forward.

Our expertise

9:41▮▮▮ ▰

OUR APPROACH

Better together.
From the start.

Listen carefully. Ask useful questions. Build the next step together.

How we work

9:41▮▮▮ ▰

AVEN PERSPECTIVES

Change begins
in the everyday.

Look at the work, the conversations and the decisions between the milestones.

Read perspective

9:41▮▮▮ ▰

ORGANISATION

Bring people
with you.

A shared direction, grounded in the work people do every day.

Swipe left or right to explore

Programme workspaceSearch your workspaceAV

OUR WORK, TOGETHER

A shared view of progress.

Bring the people, priorities and decisions into one place.

Direction

Agree the choices that matter.

Open workstream

People

Connect the teams doing the work.

Open workstream

Delivery

Keep the next step in view.

Open workstream

Your workstreams

Workstream	Stage	Practice
Operating model	Define	Organisation
Growth priorities	Review	Strategy
Change programme	Align	Transformation

Shared documentsWorkshop notes Updated todayDirection & priorities Ready for review

NEXT CONVERSATION

Leadership
alignment

Agree the direction.
Resolve the trade-offs.
Own the next step.

View discussion guide

010203

Programme workspaceSearch your workspaceAV

OUR WORK, TOGETHER

Make the next move clear.

Bring the people, priorities and decisions into one place.

Direction

Agree the choices that matter.

Open workstream

People

Connect the teams doing the work.

Open workstream

Delivery

Keep the next step in view.

Open workstream

Decisions to discuss

Workstream	Stage	Practice
Operating model	Define	Organisation
Growth priorities	Review	Strategy
Change programme	Align	Transformation

Shared documentsWorkshop notes Updated todayDirection & priorities Ready for review

NEXT CONVERSATION

Leadership
alignment

Agree the direction.
Resolve the trade-offs.
Own the next step.

View discussion guide

010203

Programme workspaceSearch your workspaceAV

OUR WORK, TOGETHER

From direction to delivery.

Bring the people, priorities and decisions into one place.

Direction

Agree the choices that matter.

Open workstream

People

Connect the teams doing the work.

Open workstream

Delivery

Keep the next step in view.

Open workstream

Your workstreams

Workstream	Stage	Practice
Operating model	Define	Organisation
Growth priorities	Review	Strategy
Change programme	Align	Transformation

Shared documentsWorkshop notes Updated todayDirection & priorities Ready for review

NEXT CONVERSATION

Leadership
alignment

Agree the direction.
Resolve the trade-offs.
Own the next step.

View discussion guide

010203

A CONNECTED APPROACH03

Perspectives.
One direction.

Strategy · Organisation
Transformation

THE AVEN GUIDE

Better questions.
Better beginnings.

Explore the approach

What needs to
change next?

PEOPLE & CHANGE

Change
starts with
people.

A colleague listening during a document review

WORKSHOP RESOURCES

How we work

Programme workspace

From direction
to delivery.

WorkstreamsShared documents

01 / STRATEGY

Set the
direction.

Growth priorities
Strategic choicesDefine

02 / ORGANISATION

Bring people
with you.

Leadership alignment
Ways of workingAlign

A SHARED RESPONSIBILITY

Everyone has a part.

LeadershipA clear direction
TeamsA voice in the work
DeliveryA practical next step

Explore our expertise

Change begins
in the everyday.

AVEN PERSPECTIVES / 01

ORGANISATION & LEADERSHIP

The small moments
that move us forward.

Read the perspectives

Explore the website

PERSPECTIVES / 01

Putting people
in the picture.

Strategy. People. Change.

It starts with a conversation.

A different perspective
can change everything.

Next project

See people.See possibility.

Better businessesbegin withbetter questions.

Lora

DM Sans

Cobalt

Orange

Ivory

Magenta

Turquoise

Azure

Good change startswith a conversation.

Make roomfor what’s next.

A brandwith peopleat its heart.

Colour

Type withfeeling.

See more.Move forward.

The humanside of change.

Look at itdifferently.

Business moveswith people.

A wider view.A clearernext step.

Better together.From the start.

Change beginsin the everyday.

Bring peoplewith you.

Perspectives.One direction.

Better questions.Better beginnings.

Changestarts withpeople.

Make the nextconversation count.

From directionto delivery.

Set thedirection.

Bring peoplewith you.

Everyone has a part.

Change beginsin the everyday.

The small momentsthat move us forward.

Putting peoplein the picture.

A different perspectivecan change everything.

Elyxium Group

See people.
See possibility.

Better businesses
begin with
better questions.

Good change starts
with a conversation.

Make room
for what’s next.

A brand
with people
at its heart.

Type with
feeling.

See more.
Move forward.

The human
side of change.

Look at it
differently.

Business moves
with people.

A wider view.
A clearer
next step.

Better together.
From the start.

Change begins
in the everyday.

Bring people
with you.

Perspectives.
One direction.

Better questions.
Better beginnings.

Change
starts with
people.

Make the next
conversation count.

From direction
to delivery.

Set the
direction.

Bring people
with you.

Change begins
in the everyday.

The small moments
that move us forward.

Putting people
in the picture.

A different perspective
can change everything.