Art direction & print
The Himalayan tableShimla, India
Come up.
Stay awhile.
Named for the cedar trees of the Himalayas, Deodar brings the warmth of a mountain home to the table. Regional dishes, generous hospitality and an afternoon with nowhere else to be.
A bold serif wordmark meets a handwritten Shimla signature. Soft mineral colours, textured paper and warm brass carry the same welcome from the front door to the last cup of chai.
DeodarMountain kitchen
ShimlaThe location signature
Good company.
From the hills.
For the table.
Himalayan kitchen & bar
A sense
of place.
Soft linen and cool mist. Fired clay and cedar green. Colours drawn from a mountain afternoon, held together with black ink.
Quiet enough for a menu.
Distinctive enough for the door.
Linen
RGB 232, 226, 207
HEX #E8E2CF
Mist
RGB 199, 216, 208
HEX #C7D8D0
Clay
RGB 226, 110, 81
HEX #E26E51
Cedar
RGB 122, 147, 103
HEX #7A9367
Ink
RGB 0, 0, 0
HEX #000000
A contemporary
Himalayan kitchen,
rooted in tradition.
Shimla, India
A place
to gather.
Deodar takes its name from the cedar trees of the Himalayas. The identity brings the quiet character of the hills to a generous, contemporary table.
Room to breathe.
Keep a clear margin around the signature. Use the complete lockup wherever space allows.
A note
from Shimla.
The handwritten location adds a personal note to the formal wordmark.
A little character.
DEODAR
Six letters, arranged loosely. A smaller expression for linen, seals and keepsakes.
From the hills.
Linen#E8E2CFMist#C7D8D0Clay#E26E51Cedar#7A9367Ink#000000
Words with warmth.
AaBodoni Moda
AaGeneral Sans
A generous welcome.
Short, familiar words. Small details that carry the same welcome from print to place.
Leave room
for the imagination.
Take a little of the hills with you.