Square DC

Brand identityArt direction & motionWebsite

A new chapter. An open mind.

Out of the Box · 43 seconds

The idea

Creativity,
unboxed.

For Delhi design consultancy Square DC, we brought a new identity to life through film and a website. A frosted box opens. Shapes escape, play and find their purpose. The same geometric language connects the mark, the imagery and the experience.

A mark with room to play.Square DC / Identity

One mark. Many dimensions.

The square, the bar and the open circle form the starting point. Colour, material and movement turn them into a language for the whole studio.

The approved Square DC monogram rendered in coloured glass on deep purple. — The identity, given depth.

Typography

FORM.
FUNCTION.
FUTURE.

AaBlackAaMediumAaRegular Axiforma · The display voice

Deep Space

Action Blue

Warm Sand

Signal Yellow

Cyber Pink

Structure for creativity.

A graphic frame for the people, ideas and work inside it.

Square DC identity frames a photograph of two people in a geometric composition. — Structure for creativity.

Square DC’s photographic campaign with bold blue, pink and yellow identity shapes. — We frame. You shine.

Square DC social applications pair photography with blue, yellow and deep purple shapes. — One identity, across the feed.

Two social compositions made from colourful geometric forms. — The same forms, a different expression.

Form you
can feel.

Glass, ceramic and light make an abstract system tangible.

A tactile spherical composition in Square DC’s blue, green, yellow and pink. — Colour, light and material.

Ceramic and glass shapes balanced into a colourful sculptural stack. — Balance, with a little tension.

A sculptural family of colourful ceramic circles, arches and geometric forms on a warm background. — The shapes become a world of their own.

Built to move.

Stack, balance, resolve. Simple forms give the identity a physical character, arriving at the mark in unexpected ways.

The stack

The steps

The balance

In the glass

Play, with
purpose.

Free movement becomes a considered composition. Colour, texture and light connect every scene of the film.

A close-up of the golden ring moving among blue, green and pink shapes in the Square DC film. — Explore.
Shapes move freely. Colour carries the energy.

Blue, green, yellow and pink geometric forms settle around a sculptural staircase in the final film. — Resolve.
Every form finds a place. The composition comes together.

For a closer lookThe brand book.52 pages

Identity, art direction, 3D, motion and website by KURO KOKORO for Square DC.

Creativity,unboxed.