01 / 18 Welcome
An open invitation.
A warm threshold. A little light. A place to begin.
OnboardingIndian intelligence.
A world of possibility.
AI, in your
own language.
An Indian identity for a new kind of intelligence. Designed to make AI feel familiar, from the first hello.
Explore the product designIndian intelligence, by design.
Brand strategy · Visual identity · UI/UX · Launch designThe story
The idea behind the experience
Technology moves fast.
Understanding comes first.
For Tatva AI, the starting point was human: a familiar language, a useful answer, a little less friction.
We brought that idea into a warm visual identity and a product experience built around everyday tasks. From the first hello to the final answer, the brand should feel like it belongs.
- Client
- Tatva AI
- Field
- Artificial intelligence
- Scope
- Brand, product & launch design
- Design principle
- Clarity in every language
A welcoming identity
An open door.
A world of possibility.
A geometric wordmark meets soft arches, warm light and open horizons. The visual language makes an unfamiliar technology feel approachable.
THE IDENTITY, IN MOTION
A familiar voice.
A little more human.
Listening…
THE ILLUSTRATION COLLECTION
Every idea has a form.
Familiar symbols. A softer light.
Eighteen small stories, made for Tatva.
The desktop experience
A whole world of AI.
One familiar workspace.
Voice, documents, specialist agents and language tools come together in a welcoming home. A clear hierarchy brings the right starting point into view, with room to explore.
Explore the Tatva workspaceInteractive design prototype · Sample data
You’re all caught up.
Your sample workspace is ready to explore.
One place to find your next step.
A personal welcome, useful prompts and four clear feature cards make a capable platform easy to explore.
The source stays in sight.
Document answers sit beside the original. Select a citation to see exactly where the context comes from.
The right agent, close at hand.
A dedicated agents panel keeps specialist help within reach, while language and knowledge stay part of the same workspace.
A closer look
Every conversation
starts with a little curiosity.
A clear place to ask. A familiar voice to answer. The small moments make a capable workspace feel approachable.
Animated close-up: a question is written in Tatva’s prompt field, then a prepared welcome appears. Explore the interactive workspace above to try the prototype.
The app experience
Your everyday AI.
Always within reach.
A familiar home, a choice of language, and answers you can take with you. Watch the story unfold, or tap a screen to make it yours.
9:41
A
YOUR EVERYDAY INTELLIGENCE
A good place
to start.
9:41
YOUR DOCUMENTS
A little clarity.
A lot less reading.
Reading club briefPDF · 2 pages · Sample
The essentials, together.
A weekly space to share stories in the language you love.
- Saturday, 10–11 am
- Everyone is welcome
- Bring your favourite story
Take it for a spin
All three screens are interactive. Tap to take control; resume the tour whenever you like. Swipe across on mobile.
The UX case study
From a first question
to a useful answer.
How we organised the workspace, brought language into the first step, and kept answers connected to their sources.
Read the UX case studyThe campaign
Local stories.
A shared tomorrow.
People, places and possibilities lead the story. The original illustrated posters give the technology a human context—and the brand a world beyond the screen.
The launch world
The same warmth.
On a bigger stage.
The arches become spaces to walk through. The illustrations become a backdrop for ideas. A focused selection of launch visualisations shows how the identity scales.
Tatva AI
One thoughtful identity.
Many ways to connect.
Brand. Product. A world around them.