Elyxium’s gold ring sculpture on a branded travertine plinth, in warm directional light
Elyxium GroupBrand identity · Digital experience
Selected work

Elyxium
Group.

One private world.
One connected identity.

A complete visual language for Elyxium, carried from its identity and brand book into print, environments and a considered digital experience.

  • Brand identity
  • Art direction
  • Brand guidelines
  • Website
Explore the brand book

The idea

A complex world.
A clear point of view.

Elyxium brings financial, business, personal and lifestyle needs into one relationship. The design gives that breadth a shared expression: connected geometry, a quiet voice and the warmth of natural light.

Elyxium’s original interlocking gold and grey mark
Two worlds, woven into one line.
Elyxium wordmark in gold and white
The identity, held together.
Helvetica Neue

Light in expression.
Precise in every detail.

CreamF5F2EB
TanD2B99C
GoldBC9A5C
Ink2A2620

The visual language

A line that connects
the whole world.

Circles, fine lines and generous space form the graphic language. The brand book brings every part together, from the mark’s construction to colour, typography and image direction.

Original Elyxium brand book spread explaining the interlocking mark
The mark
Original Elyxium brand book spread showing the fine-line graphic language and photography
The graphic language

The identity, in use

Quiet confidence.
You can feel.

Warm paper, etched glass, brushed metal. The identity moves through materials with the same restraint, letting texture and light do the talking.

Elyxium report cover on warm travertine, with the original brand lockup
Printed identity / Report cover
Elyxium wordmark embossed into a brushed bronze card
Material study / Brushed bronze
Elyxium mark and wordmark etched into transparent glass
Material study / Etched glass
Elyxium Lifestyle booklet on a circular table in afternoon light

Every detail.
Part of the
same picture.

From the brand book to the printed page.

The digital experience

One less thing
to manage.

The same calm, translated to the screen. A clear service structure, warm photography and purposeful geometry give Elyxium’s offer a coherent home, across desktop and mobile.

Explore the homepage
Elyxium
Elyxium’s branded reception, with the gold mark and wordmark on the wall
A consistent presence.From the screen to the spaces people enter.

The complete brand book

Keep turning.

A closer look at the thinking, the system
and every detail that holds it together.

Elyxium Group — Brand BookBrand guidelines · 39 pages
The brand book for one private world

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The brand book for one private world

Brand. Book. Digital.

One world.
Considered throughout.

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