@font-face{font-family:'Tatva Editorial';src:url('/assets/vyta/fonts/newsreader-var.woff2') format('woff2');font-weight:200 800;font-display:swap}
.tatva-case-page{background:#fcfcfd}.tatva-case-page .site-header{height:100px;padding-top:24px;padding-bottom:24px;align-items:center;background:#fcfcfd;border-bottom:1px solid #24233514}.tatva-case-page .site-header .logo{width:110px;min-width:0}
.tv-case{--tv-paper:#fcfcfd;--tv-ink:#242335;--tv-muted:#747181;--tv-line:#24233520;--tv-violet:#6968e2;--tv-pad:clamp(20px,5vw,92px);font:16px/1.5 'General Sans',Arial,sans-serif;background:var(--tv-paper);color:var(--tv-ink);overflow:clip}
.tv-case *{box-sizing:border-box}.tv-case :is(h1,h2,h3,h4,p,dl,dd,figure,ul,ol){margin:0}.tv-case :is(ul,ol){padding:0;list-style:none}.tv-case a{color:inherit;text-decoration:none}.tv-case :is(button,input,select,textarea){font:inherit;color:inherit}.tv-case button{cursor:pointer}.tv-case :is(a,button,input,select,textarea):focus-visible{outline:2px solid #6968e2;outline-offset:4px}.tv-case img{display:block;width:100%;height:auto}.tv-case svg{display:block}.tv-case section[id]{scroll-margin-top:85px}.tv-pad{padding-inline:var(--tv-pad)}.tv-sr{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.tv-case :is(h1,h2){font-family:'Tatva Editorial',Georgia,serif;font-weight:400;letter-spacing:-.045em;line-height:1.03;text-wrap:balance}.tv-case h2{font-size:clamp(38px,4.3vw,76px)}.tv-eyebrow{font-size:12px;font-weight:500;color:#787180}.tv-copy{font-size:17px;line-height:1.7;color:var(--tv-muted);max-width:33em}.tv-case figcaption{display:flex;justify-content:space-between;font-size:12px;color:var(--tv-muted);padding-top:16px}.tv-case button{transition:background .2s,color .2s,border-color .2s}.tv-text-link{display:inline-flex;gap:24px;align-items:center;font-size:14px;border-bottom:1px solid var(--tv-line);padding-bottom:12px}.tv-text-link svg,.tv-end svg{width:20px;height:20px}.tv-text-link:hover{color:var(--tv-violet)}
.tv-hero{background:#f7f5f8;padding-top:28px;padding-bottom:25px}.tv-hero-top{display:flex;justify-content:space-between;gap:16px;color:#777181;font-size:12px}.tv-hero-body{display:grid;grid-template-columns:1.1fr 1fr;align-items:center;min-height:650px;gap:30px}.tv-hero-copy{position:relative;z-index:1;padding-block:65px}.tv-hero-copy>.tp-wordmark{width:145px;margin-bottom:42px}.tv-case h1{font-family:'General Sans',Arial,sans-serif;font-weight:400;font-size:clamp(48px,5.9vw,96px);line-height:1.06;letter-spacing:-.05em}.tv-hero-copy>p{font-size:16px;line-height:1.7;color:var(--tv-muted);max-width:29em;margin-top:28px}.tv-hero-copy>.tv-text-link{margin-top:32px}.tv-hero-art{position:relative;min-height:570px;display:flex;justify-content:center;align-items:center;isolation:isolate}.tv-original-arch{position:absolute;inset:-50px -20% 0;width:140%;height:110%;mix-blend-mode:multiply;z-index:-1}.tv-hero-phone{transform:rotate(7deg);margin-left:40px}.tv-hero-art-note{position:absolute;bottom:-10px;right:0;font-size:11px;color:var(--tv-muted)}.tv-hero-foot{display:flex;justify-content:space-between;gap:24px;font-size:11px;padding-top:30px;border-top:1px solid var(--tv-line);color:var(--tv-muted)}
.tv-index{display:flex;justify-content:center;gap:clamp(20px,4vw,65px);padding-block:24px;border-bottom:1px solid var(--tv-line);font-size:13px}.tv-index a:hover{color:var(--tv-violet)}.tv-overview{padding-block:110px}.tv-overview-body{display:grid;grid-template-columns:1.2fr 1fr;gap:8vw;margin-top:30px}.tv-overview-body>div{font-size:17px;line-height:1.7;color:var(--tv-muted)}.tv-overview-body p+p{margin-top:22px}.tv-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:60px!important;padding-top:28px;border-top:1px solid var(--tv-line);font-size:13px}.tv-facts dt{font-size:11px;color:var(--tv-muted);margin-bottom:8px}.tv-chapter{padding-top:100px;padding-bottom:50px}.tv-chapter>div{display:grid;grid-template-columns:1.3fr 1fr;gap:8vw;align-items:end;margin-top:24px}.tv-identity{padding-bottom:95px;background:#f4f0ec}.tv-identity-pair{display:grid;grid-template-columns:1fr 1fr;gap:24px}.tv-logo-board,.tv-art-board{min-height:430px;position:relative;display:flex;flex-direction:column;align-items:center;justify-content:center;background:#fcfcfd;border-radius:3px;padding:40px}.tv-logo-board>.tp-wordmark{width:70%;max-width:400px}.tv-logo-board>span,.tv-art-board>span{position:absolute;bottom:30px;font-size:12px;color:var(--tv-muted)}.tv-palette{display:flex;gap:10px;margin-top:45px}.tv-palette i{display:block;width:25px;height:25px;border-radius:50%;background:var(--swatch)}.tv-art-board{background:#e9e4f3}.tv-system{padding-top:45px}.tv-board-toolbar,.tv-campaign-toolbar{display:flex;gap:20px;justify-content:space-between;align-items:center;margin-bottom:24px;font-size:13px}.tv-selector{display:flex;padding:4px;background:#ffffff80;border:1px solid var(--tv-line);border-radius:30px;gap:3px}.tv-selector button{background:transparent;border:0;border-radius:24px;padding:10px 18px;font-size:12px}.tv-selector button[aria-pressed=true]{background:#242335;color:white}.tv-system figure{max-width:1200px;margin-inline:auto}.tv-system img{border-radius:3px}.tv-product{background:#eeecf3;padding-bottom:75px}.tv-product-demo{padding-inline:clamp(16px,3vw,58px)}.tv-ux-notes{display:grid;grid-template-columns:repeat(3,1fr);gap:50px;margin-top:60px}.tv-ux-notes article{border-top:1px solid var(--tv-line);padding-top:22px}.tv-ux-notes article>span{font-size:11px;color:var(--tv-muted)}.tv-ux-notes h3{font-size:20px;font-weight:500;letter-spacing:-.03em;margin-top:13px}.tv-ux-notes p{color:var(--tv-muted);font-size:14px;line-height:1.65;margin-top:12px}.tv-mobile{padding-block:120px;background:#faf8f5}.tv-campaign{padding-bottom:85px}.tv-posters{display:grid;grid-template-columns:1fr 1fr;gap:24px;max-width:960px;box-sizing:content-box;margin-inline:auto}.tv-campaign-toolbar{max-width:960px;box-sizing:content-box;margin-inline:auto}.tv-posters img{border-radius:3px}.tv-launch{background:#f4f0ec;padding-bottom:70px}.tv-stage{padding-bottom:40px}.tv-stage img{border-radius:3px}.tv-launch-pair{display:grid;grid-template-columns:1fr 1fr;gap:26px}.tv-launch-pair img{aspect-ratio:16/9;object-fit:cover}.tv-closing{text-align:center;padding-block:125px}.tv-closing h2{margin-block:28px}.tv-closing>p:last-child{font-size:15px;color:var(--tv-muted)}.tv-end{display:flex;justify-content:space-between;gap:25px;padding-block:28px;border-top:1px solid var(--tv-line);font-size:14px}.tv-end a{display:flex;gap:30px;align-items:center}
@media(min-width:1700px){.tv-hero-body{min-height:730px}.tv-hero-art{min-height:640px}.tv-hero-phone{scale:1.12}}
@media(max-width:1000px){.tv-hero-body{min-height:590px;grid-template-columns:1fr 1fr;gap:10px}.tv-hero-art{min-height:500px}.tv-hero-phone{margin-left:0;transform:rotate(5deg) scale(.88)}.tv-hero-art-note{display:none}.tv-chapter>div{gap:40px}.tv-identity-pair{gap:16px}.tv-logo-board,.tv-art-board{min-height:340px}.tv-ux-notes{gap:25px}.tv-overview-body{gap:40px}.tv-copy{font-size:15px}}
@media(max-width:700px){.tatva-case-page .site-header{height:80px}.tv-hero-top{font-size:10px}.tv-hero-top>span:nth-child(2){display:none}.tv-hero-body{display:flex;flex-direction:column;align-items:stretch}.tv-hero-copy{padding-top:50px;padding-bottom:0}.tv-hero-copy>.tp-wordmark{width:115px;margin-bottom:30px}.tv-case h1{font-size:clamp(45px,11.8vw,70px)}.tv-hero-copy>p{font-size:16px;margin-top:22px}.tv-hero-art{min-height:370px;margin-top:20px}.tv-hero-phone{transform:rotate(5deg) scale(.94)}.tv-original-arch{inset:0 -15%;width:130%;height:100%}.tv-hero-foot{font-size:10px;align-items:center}.tv-hero-foot>span{max-width:210px}.tv-index{justify-content:flex-start;overflow-x:auto;gap:26px;white-space:nowrap;padding-block:18px;font-size:12px}.tv-overview{padding-block:65px}.tv-overview-body,.tv-chapter>div{grid-template-columns:1fr;gap:25px}.tv-overview-body>div{font-size:15px}.tv-facts{grid-template-columns:1fr 1fr;row-gap:25px;margin-top:40px!important}.tv-chapter{padding-top:65px;padding-bottom:35px}.tv-identity-pair{grid-template-columns:1fr}.tv-logo-board,.tv-art-board{min-height:315px}.tv-board-toolbar,.tv-campaign-toolbar{align-items:flex-start;flex-direction:column;font-size:12px}.tv-selector{max-width:100%}.tv-selector button{font-size:11px;padding:10px 13px}.tv-system{padding-top:30px}.tv-identity{padding-bottom:55px}.tv-ux-notes{grid-template-columns:1fr;gap:28px;margin-top:35px}.tv-product{padding-bottom:50px}.tv-mobile{padding-block:65px}.tv-posters{gap:20px;grid-template-columns:1fr}.tv-launch-pair{grid-template-columns:1fr;gap:30px}.tv-closing{padding-block:75px}.tv-end{flex-direction:column;font-size:13px}.tv-end a{justify-content:space-between}.tv-case figcaption{font-size:11px}}
@media(prefers-reduced-motion:reduce){.tv-case *{animation:none!important;scroll-behavior:auto!important;transition:none!important}}

.tatva-case-page .site-header{--ink:#242335;--site-ink:#242335;color:#242335;color-scheme:light}.tatva-case-page .site-header .header-links a,.tatva-case-page .site-header .icon-button{color:#242335}.tatva-case-page .site-header .header-links a:hover{color:#dd1a2a}



/* The opening presents the identity; complete product screens follow below. */
.tv-hero-art>.tv-original-arch{position:relative;inset:auto;width:100%;max-width:540px;height:auto;max-height:650px;mix-blend-mode:normal;z-index:auto;opacity:1;mask-image:none;-webkit-mask-image:none}
.tv-hero-art-note{bottom:12px;right:auto;left:50%;transform:translateX(-50%);white-space:nowrap;font-size:11px;letter-spacing:.02em}
.tv-ux-story{display:grid;grid-template-columns:1.2fr 1fr;align-items:center;gap:8vw;padding-block:85px;background:#f0edf7}
.tv-ux-story h2{font-size:clamp(36px,4vw,62px);margin-top:24px}
.tv-ux-story>div>p:not(.tv-eyebrow){font-size:16px;line-height:1.8;color:#746c80;max-width:30em}
.tv-case .tv-ux-button{display:inline-flex;gap:25px;align-items:center;border:1px solid #4f456725;background:#fff;padding:18px 24px;border-radius:35px;font-size:14px;color:#4f4662;margin-top:25px;transition:background .2s,transform .2s}
.tv-ux-button svg{width:18px;height:18px}.tv-case .tv-ux-button:hover{background:#e5dff3;transform:translateY(-2px)}
@media(max-width:700px){.tv-hero-art>.tv-original-arch{max-width:370px;height:410px}.tv-hero-art-note{display:block;bottom:0;font-size:10px}.tv-hero-foot{margin-top:20px}.tv-ux-story{grid-template-columns:1fr;gap:28px;padding-block:60px}.tv-ux-story h2{margin-top:18px}.tv-case .tv-ux-button{padding:16px 20px;font-size:13px}}